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Why is transparency vital to become a successful freelancer?

With many organizations in the Middle East, from small and medium enterprises (SMEs) to big businesses, outsourcing their work to bring down their operational cost and improve profit margins, it is a booming period for freelancers. Whether you are a full-time freelancer, a part-time worker who is working to get extra cash, or a student who is looking to gain experience, you need to be transparent to get continuous work.

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The burgeoning online freelancing economy in the Middle East

In this age of digital connectivity, freelancing, or the so-called gig economy, is growing popular more than ever before. Many are now engaged in freelance works to put their skills and university education to good use and the easiest way to land some of this gig is online. The number of online freelancers is growing at an accelerated rate that industry players expect the global e-freelancing market to be valued at USD 10 billion to USD 20 billion by 2020, with a conservative estimate of the Middle East’s share at USD 100 million .

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Why is social media marketing important to your business?

From a business perspective, social media has played a crucial role in terms of how companies are interacting with existing and potential customers. Needless to say, these social online platforms have become a powerful method for organizations to reach their respective target markets. Social media marketing is just as valuable as television advertisements minus the hefty costs.

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What do companies look for in the freelancers they hire?

Companies and organizations nowadays have taken on hiring freelancers' talent to address the challenges of tapping into new talent but lack the resources to hire a full-time employee. Some analysts have called this phase a 'freelance revolution,' where businesses have now expressed a growing preference on investing in freelance talent. In fact, a recent study shows that the so-called 'freelance revolution' is being pegged as the new driving force in the emerging freelance economy.

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