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Understanding basic digital marketing tools to expand your business

By Utalenta Team | 17th September 2017

Many businesses have now embarked on digital marketing strategies to gain a foothold in the growing and lucrative online marketplace. Digital marketing tools are not only essential but are also an effective marketing channel to remain competitive in the digital era that will help set out your company’s path towards success.

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Building an effective online marketing strategy

By Utalenta Team | 10th September 2017

It has been said many times before: digital technologies have indelibly changed the way we market our products and services today. A wide variety of online tools and platforms are available to help market your business in the virtual world but, regardless of channels, what is relevant is building an online marketing strategy that will work for you and help gravitate your target market towards your business.

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How to attract and retain important clients for your small business

By Utalenta Team | 3rd September 2017

Regardless of size, customers are the lifeblood of businesses. Attracting and retaining clients are the key to achieving your business goals and establishing a successful venture.

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Deciding to freelance? Here’s what you need to know

By Utalenta Team | 16th August 2017

By now, you may have probably heard of the buzz that is freelancing. The freedom and autonomy it offers are enough to make you think twice about your office job and ponder on joining the ever growing freelance economy. But is it really for you?

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Pricing your freelancing services

By Utalenta Team | 8th August 2017

Not all people are meant to become freelancers. Some thrive in a traditional office setting, collaborating with different teams and exchanging ideas with each other.

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What to consider when going freelancing full-time

By Utalenta Team | 1st August 2017

Not all people are meant to become freelancers. Some thrive in a traditional office setting, collaborating with different teams and exchanging ideas with each other.

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How to find success in freelance work

By Utalenta Team | 26th July 2017

As a freelancer, you are your own boss and, especially for beginners, you are now in charge of all mundane and important tasks alike. Below are some basic tips to help you enhance your work flow and run a freelance career with less worry.

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Freelancing Trends in 2017

By Utalenta Team | 11th July 2017

As multinational companiessupport remote work culture to maintaina lean and sustainable growth,the employment landscape has created more opportunities for freelancers. Recent statistics predict that 40 per cent of workforce in the USA will work on freelance-basis by 2020, half of the UK’s workers will be freelancers in the next five years. As 2017 has dawned upon us, let us check out freelancing trends for the upcoming year.

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How to get more clients

By Utalenta Team | 11th July 2017

As a freelancer, you must have realised that getting clients is one of the toughest jobs. There are days when you spend more resources in client-hunting than working on a project. By following a few strategies and without spending exorbitant amount on advertising, you can ensure that clients find you.

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How to write a ‘clean copy’

By Utalenta Team | 4th July 2017

The process of writing is divided into two phases. The first is writing and the second is editing where the latter is more important than the former. It is editing that makes a difference between a mediocre and an excellent writer.

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5 basic rules to become a successful freelancer

By Utalenta Team | 28th June 2017

Taking on work that you actually enjoy, keeping all the profits to yourself, and choosing your own work schedule. At face value, freelancing is a dream come true but this dream could quickly turn into a nightmare if you are clueless about what you are doing.

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Why do employers need to prepare for a freelance workforce?

By Utalenta Team | 20th June 2017

As talent is considered a true differentiator for organizations, workforce management has become the top of business agenda for many enterprises today.

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The Secret of Becoming A Successful Freelancer

By Utalenta Team | 14th June 2017

Freelancing has emerged popular over the recent years,thanks mainly to technologies that have connected people all over the world in more ways than one and in a manner not previously available. But with many professionals now joining the fray, how do you make sure that you stand out from the competition?

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Why is transparency vital to become a successful freelancer?

By Utalenta Team | 8th February 2017

With many organizations in the Middle East, from small and medium enterprises (SMEs) to big businesses, outsourcing their work to bring down their operational cost and improve profit margins, it is a booming period for freelancers. Whether you are a full-time freelancer, a part-time worker who is working to get extra cash, or a student who is looking to gain experience, you need to be transparent to get continuous work.

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The burgeoning online freelancing economy in the Middle East

By Utalenta Team | 1st February 2017

In this age of digital connectivity, freelancing, or the so-called gig economy, is growing popular more than ever before. Many are now engaged in freelance works to put their skills and university education to good use and the easiest way to land some of this gig is online. The number of online freelancers is growing at an accelerated rate that industry players expect the global e-freelancing market to be valued at USD 10 billion to USD 20 billion by 2020, with a conservative estimate of the Middle East’s share at USD 100 million .

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Why is social media marketing important to your business?

By Utalenta Team | 25th January 2017

From a business perspective, social media has played a crucial role in terms of how companies are interacting with existing and potential customers. Needless to say, these social online platforms have become a powerful method for organizations to reach their respective target markets. Social media marketing is just as valuable as television advertisements minus the hefty costs.

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What do companies look for in the freelancers they hire?

By Utalenta Team | 18th January 2017

Companies and organizations nowadays have taken on hiring freelancers' talent to address the challenges of tapping into new talent but lack the resources to hire a full-time employee. Some analysts have called this phase a 'freelance revolution,' where businesses have now expressed a growing preference on investing in freelance talent. In fact, a recent study shows that the so-called 'freelance revolution' is being pegged as the new driving force in the emerging freelance economy.

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